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Changing the Rochester landscape.
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IN A HURRY?
In late 2013, we had a meeting concerning the future of a very saught after location in the east avenue district. Of course we were excited to see someone finally turn this amazing location into something of benefit for our city. Not only were they extremely capable renovators, but also mindful of the importance of branding, good design, and great marketing. We love these types of clients.
After the initial assessment of the business to be, and some research on our end, we were ready to begin. We started the project by coming up with a strategic plan, and began logo designs immediatly. With the logo finalized we were able to begin building the social media platforms, pre-opening marketing images, menus, ballroom menus, website and more. With the timeline for the grand opening the clock was running and running fast.
STARTING WITH A GOOD PLAN
TAKE ME BACK TO THE TOP
One thing we had going in our favor was the construction. The guys had been working on this complete renovation for a while and there was a heavy buzz building around town on who, what & when it was going to be. Time to give them a preview. We launched strategic social media platforms with scheduled posts and unique content. The City grill social media sites were an instant hit. Posting construction progress shots kept the community on edge waiting for the day they could see it for themselves.
TIME TO GET SOCIAL
When starting a new brand with a plan to expand, a good set of brand standards is key to a successful expansion. Alongside the brilliant minds of City Grill, we comprised an exceptional brand manual that displayed the brand direction, employee dictionary, brand philosophy and more. This manual will set the tone for the future.
SETTING STANDARDS EARLY ON...
Print is a major factor in building your visual representation of your brand. Good print work was at the heart of the City Grill project. Menus, comment cards, and rack cards were just a few of the print projects that supported the City Grill brand.
PRINT YOU SAY? THAT'S EASY!
We knew we had to create an online presence that embodied all the aspects of the City Grill brand. We created online advertisements, social media ads and website graphics that conveyed the message the owners were looking for.
DON'T FORGET THE WEB...
Everyone knows how important the website is for any business. We developed a very special website to envoke the feelings best associated with the City Grill message. Hi-end furnishings, and contemporary american cuisine comprised the visual message we set out to display. The website was designed with this in mind, simple and easy to navigate the site is the name of the game. The mobile version can be just as important nowadays, the two go hand in hand.
THE WEBSITE SAYS IT ALL
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